Strategy
Smart, Sharp, and Overlooked: Moves That Make Small Business Websites Great
A great small business website doesn’t have to be flashy. But it does have to be fast, clear, and built with intention. Too many small business sites end up bloated, vague, or simply underperforming — not because of bad design, but because of small missteps that stack up. If you’re building from scratch or giving your site a needed refresh, consider these seven often-overlooked strategies. Each one sharpens the page where it matters most: usability, visibility, and trust.
Image via The market doesn’t care if you’re a beloved local shop or a bootstrapped startup with passion to spare. When economic downturns hit, they don’t knock—they bulldoze. Customers become cautious. Budgets get tight. Every click matters, every scroll has to count, and your website suddenly goes from “nice-to-have” to the central engine of your business. The good news? You don’t need an enterprise war chest to make your site work smarter, harder, and more empathetically. You just need the right digital instincts and a willingness to rethink your online approach.